Headspace teamed up with Concrete Store to create this video campaign for Y-3’s F/W ’20 collection. Take contemporary ninja aesthetics, now add in a whole bunch of stark color contrasts and delicate fabrics. What do you get? That’s right – Y-3. The fusion brand of prolific fashion designer Yohji Yamamoto and adidas steadily succeeds in bridging the gap between various fashion disciplines: allowing leisure and comfort to meet with modern athleticism. This distinct idea of duality resonates well with Headspace Station. We feel every fashion tale knows two sides, which in turn branches in two again, and again, and again. You get where this is going.
Check out the video!