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Headspace teamed up with Dutch streetwear staple Concrete Store to create a campaign for the Australian avant garde brand GARBAGEtv.
The brand pays homage to the music scene and DIY iconography. The imagery screams out: “Let’s start up Photoshop and blend in a whole bunch of cool images and make something dope out of it.”

This train of thought is very reminiscent of the late 90s and that awkward time between the old and the new. The emergence of the internet, cool tv shows, cheesy videos and Microsoft Paint extravaganza. As such, we felt the only way to pay tribute to this is to make a music video. In said style. Hop in Headspace’s time machine and venture back to 1999.

Check it out.

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